Generative AI for product catalog images: the case of beauty brand Vitality's

Generative AI can create original content such as images, text, music and videos from input or data. It is used to generate articles, stories, drawings and even 3D models, adapting to styles and preferences. It can also translate languages, produce simulations in various fields and optimize personalized experiences. Its application ranges from generating art to predicting complex scenarios.

Leading AIs for generating images include OpenAI’s DALL-E, MidJourney, known for generating digital art with a unique and creative style, and Stable Diffusion, an open source model that allows the generation of high-quality, customized images from textual prompts.

To take a photoshoot with AI, you need to use image generation tools such as DALL-E or MidJourney. You start by creating a detailed description of the type of photo you want to achieve, specifying style, lighting and environment. The AI will generate images based on the request, which can then be edited or refined. You can combine the created images with editing software to achieve the desired result.