Generative AI for product catalog images: the case of beauty brand Vitality's

Image creation withgenerative AI represents a new opportunity for e-commerce, as it can support in the creation of customized and optimized content for online product catalogs, improving the user experience and reducing the operational time of shooting.

Vitality’s, a leading hair care and treatment brand, chose Orbyta Tech to develop its showcase site and create digital catalogs withgenerative AI.

The main objectives were:

• Improve thebrowsing experience between different categories and product lines
• Develop online catalogs that reflected the brand identity
• Making customized photoshoots for product promotion

Orbyta Tech developed Vitality’s website, usedgenerative AI to create model images, and integrated the brand’s products into the synographies, which are digital images generated by artificial intelligence.

Through this solution, Vitality’s has been able to:

• Have customized visual content in continuity with the brand identity
• Develop of an attractive website, for a better customer experience
• Reducing of the time required for shoots

The solution developed by Orbyta Tech harnesses the potential ofgenerative AI to create highly realistic and customized synthetic images, streamlining the process of producing high-quality content with great speed and enabling companies to save time and resources without compromising creativity.

Thanks to GenAI, it is indeed possible to achieve a significant improvement in terms of efficiency and scalability, allowing the creation of complex images, such as difficult-to-recreate scenarios or shoots in exotic locations, in a very short time. It also allows customization tailored to each campaign, creating targeted content for different market niches and improving brand communication effectiveness.